Whether you spend your weekends volunteering at an animal shelter or recycle every can and bottle you come across, your selflessness and passion for humanity shines brighter than you’ll ever realize. By sporting this BTN LiveBIG bow tie, you’ll prove your memorable altruism and Big Ten pride through and through! It features allover woven team-colored words — including, “inspire,” “act,” “big,” “serve,” and, “live” — for a dapper look that’ll encourage your fellow Hawkeye fans to take a stand and make a difference in the world! This bow tie is one of many special charity items belonging to the BTN LiveBIG campaign, promoted by former University of Michigan football player Dhani Jones. BTN LiveBIG is the Big Ten Network’s pro-social initiative to recognize and inspire the community efforts of Big Ten fans. To “live big” is to find a cause that you’re passionate about and to do something about it. Whether you’re committed to changing the world in faraway places or looking to make a difference in your own community, stand up and get involved in something bigger than yourself. Monies raised from the sale of a BTN LiveBIG bow tie will go to a 2011 BTN LiveBIG partner organization.